It’s when you reach out to those who already interacted with your website in some way. Customers are up to 70% more likely to buy your product when you use retargeting.īased on these PPC stats in 2022, you really can’t afford not to include remarketing in your overall PPC strategy. Keen to build a successful PPC campaign throughout 2023?ĭive into these PPC stats for more insight! 1. Let’s create order from this chaos by looking at some of the newest PPC statistics. Today we have YouТube, applications, search engines, and so on. So does the number (and scope) of the advertising platforms.Ģ6 years ago you could only find ads on websites. With every passing year, the digital population of the world (netizens) increases. It’s not rocket science to understand how the advertisement business reached those heights. You probably don’t give this much thought, but now that you have the number in front of you - it’s astonishing! Yes, we are bombarded with tailored content. Still, they’re enough to grasp the importance and significance of paid ads.ĭid you know that the average internet user is exposed to 4,000-10,000 ads daily, according to different studies? These PPC statistics are just the tip of the iceberg. In 2022, 54% of ad expenditures will be online.93% of Americans use the Web to find local businesses.Ads can increase brand awareness by 80%.PPC generates twice the number of visitors compared to SEO.As of 2021, Google owns 92% of the global search market share.Let’s start with some appetizers before we dig into the main course. The following stats will show you some breath-taking details about PPC you probably didn’t suspect. The first online advertisement was part of AT&T’s “You Will” campaign in 1994.Īlright, let’s look into some interesting PPC statistics to help you improve your marketing strategy in 2022. If companies want to advertise on any platform, they pay for each visitor the platform redirects toward their sales funnel. In general, most of the ads you see all over the Web and apps are PPC.

Yeah, back in 1994, there was only one ad. As of 2022, Google owns 92.48% of the global search market share.Netscape Navigator became the most-used browser.Sun Microsystems released the Java programming language.The Channel Tunnel connected France and England.28 years ago, several events took place and forever changed the course of history.

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